The next Porsche 911 will make its world premiere in base trim at the forthcoming Frankfurt motor show this September, but this will only be the first chapter of the 991 saga as the Stuttgart-based firm plans to create an entire range of sub models. 
The 911’s lineup will eventually grow to include numerous body styles such as coupe, convertible, Targa and speedster models as well as a variety of standard and limited production versions ranging from the entry level Carreras in two- and four-wheel drive layouts to the GT-spec track racers and the almighty Turbo, which our spies caught testing in Germany.
It’s a fact that car manufacturers go to great lengths to promote their new products. Traditional means like TV and press advertising are so last year –and so is celebrity endorsement, though they are still employed by the carmakers. However, the new place to be are the social media, like Facebook, Twitter and Youtube. BMW has gone one step further in promoting its brand-new 2012 1-Series: it has created a video clip named “check my machine” which shows the process of manufacturing the car.
Mercedes-Benz dealers were number one for customer treatment in the US according to an independent study by survey company Pied Piper. The California-based company hired 3,524 “secret shoppers” and sent them to US dealerships in order to determine how their salesmen were performing in anything from explaining a car’s features to closing a deal. This is the third year in a row that Mercedes-Benz, which looks set to top the sales charts this year in the luxury segment, has topped Pied Piper’s study.
The 911’s lineup will eventually grow to include numerous body styles such as coupe, convertible, Targa and speedster models as well as a variety of standard and limited production versions ranging from the entry level Carreras in two- and four-wheel drive layouts to the GT-spec track racers and the almighty Turbo, which our spies caught testing in Germany.
