Kanye West Beware: BMW’s 1-Series Composes its Own Music

It’s a fact that car manufacturers go to great lengths to promote their new products. Traditional means like TV and press advertising are so last year –and so is celebrity endorsement, though they are still employed by the carmakers. However, the new place to be are the social media, like Facebook, Twitter and Youtube.
BMW has gone one step further in promoting its brand-new 2012 1-Series: it has created a video clip named “check my machine” which shows the process of manufacturing the car.

Honda Sued over Godzilla Copyright Infringement on Odyssey Commerical [with Video]

.fullpost { display: inline; } It seems that the movie monster Godzilla is not only a threat on the silver screen, but in real life too. And if you’re wondering, no, it hasn’t actually come out of the ocean to wreak havoc on the Japanese shoreline. However, Honda could end up paying a...sea of money to Toho Co., the Japanese film studio that owns the rights to the Godzilla trademark, due

Honda Sued over Godzilla Copyright Infringement on Odyssey Commerical [with Video]

It seems that the movie monster Godzilla is not only a threat on the silver screen, but in real life too. And if you’re wondering, no, it hasn’t actually come out of the ocean to wreak havoc on the Japanese shoreline. However, Honda could end up paying a...sea of money to Toho Co., the Japanese film studio that owns the rights to the Godzilla trademark, due to the allegedly unauthorized use of

Nielsen: Chevy's Miss Evelyn the Most Watched Ad Ever, but VW's Little Darth Varder was the Super Bowl Favorite

.fullpost { display: inline; } The numbers are in for last week's Super Bowl event and they show that the winner is General Motors with its Chevrolet’s spot, “Miss Evelyn’s Wild Ride”. According to Nielsen, an estimated 119,628,000 viewers watched two guys describing a woman’s wild ride in a silver Chevrolet Camaro making it the most-watched commercial ever. The previous record holder was

Classic Ads: Why a Hyundai Excel is as Good as a BMW 325i

.fullpost { display: inline; } If this ad is to be taken seriously, the only difference between a late 1980s E30 BMW 325i and a Hyundai Excel is price and the engine / transmission layout. After all both have, “[A] plush interior, European styling [and] room for five.” After all, niggling little details like equipment levels, brand image and build quality have never bothered car buyers