Fiat Marks 500 Launch in China with 100 “First Edition” Models

The first Fiat 500 to make its way into China was presented today in Shanghai by Fiat Group Executive Vice President for International Operations, Lorenzo Sistino.
To celebrate the launch, Fiat crafted a special version named 500 “First Edition” featuring bodywork graphics by five young Chinese designers. The special edition will be available in a limited run of just 100 numbered units ahead of the city car’s regular launch in China on September 15.

Très Chic: New Special Edition of the Fiat 500 by Gucci Heads to Geneva

As they say, good marketing always finds a reason to celebrate. This time, Fiat's marketing team is feeling festive about the 150th anniversary of the unification of Italy and Gucci's 90th anniversary. As a result, the automaker has joined forces with Gucci for the creation of a new special edition version of the 500 mini that will be showcased at next week's Geneva Salon in a dedicated Gucci